Loyalty & Personalization Associate (L&PA2020)

Τελευταία Ενημέρωση : 5/11/2020

Job Title

Loyalty & Personalization Associate

Alfa Beta is one of the largest retail chains with a network of over 500 stores including AB Super Markets, ENA Cash & Carry, Franchise stores and over 14 500 employees.
Alfa Beta Vassilopoulos is a member of Ahold Delhaize Group that operates a network of 21 companies in 3 continents (11 countries), 375 000 employees and is trusted by more than 50 million customers on a weekly basis.


Position Requirements

The Loyalty & Personalization Associate will be part of the BI, Loyalty and Analytics team of AB. He/she will play a crucial role in acquiring and retaining customers using the most advanced Loyalty tools while increasing customer lifetime value through relevant offers and communications. The position requires a person that will be able to easily collaborate and communicate efficiently with cross-functional internal and external partners and genuinely commit to improve the customer value and increase loyalty. The position will cover the following fields:

  • Implementation, tracking and measurement of one-to-one marketing campaigns for different Loyalty & Personalization initiatives throughout the customer journey, according to loyalty strategy
  • Development all marketing materials for Loyalty scheme (leaflets, DMs, newsletters, coupons, games etc.)
  • Research, identification, and development new promo mechanisms
  • Creation of manuals and business memos to properly inform AB stores network on new loyalty activities
  • Communication of all loyalty strategies and performance to the broader marketing team, to cross-functional partners, and to leadership to gain alignment
  • Collaboration with analytics team to produce a deep understanding of customer behavior and interests to develop retention strategies through campaign reporting and optimization
  • Delivering tasks such as budget reporting, handling agreements, replying to customer care requests about Loyalty program, synergies development

Candidate Profile

  • Bachelor’s or Master’s degree in Marketing, Business Administration or any relevant field
  • Relevant working experience up to 2 years in Retail, FMCG and/or Advertising Agency. Loyalty program experience or experience designing direct marketing campaigns will be considered a plus.
  • Fluency in English language both written & spoken
  • Excellent command of MS Office with emphasis on PowerPoint and Excel. Basic understanding on data analysis, BI tools and practices would be considered an asset
  • Excellent communication skills, written, verbal, able to work in an agile way
  • Ability to work independently on multiple projects
  • Advanced multi-tasking and organizing skills
  • Strong results orientation, accountability and resourcefulness
  • Personal development and strong willingness to learn and embrace new concepts and modern way of working
  • Creativity and innovation
  • Strong interpersonal skills, including teamwork and cooperation

The company offers a competitive remuneration package and excellent career prospects within an international retail environment.

Contact Details
On line at www.abcareers.gr quoting reference: (ref: L&PA2020)
Address: 81, Spaton Ave.
Zip code: 153 44
City: Gerakas – Attiki

All applications will be treated as confidential.

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